Influencer brand launch and growth

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The Brand

Fitness and lifestyle influencer, Annie Openshaw, was looking to grow her idea of selling her fitness guides online. We immediately thought the idea of developing it as a brand would work best ... hence Accomplish was born. Accomplish is an online community and E-commerce platform selling fitness guides and resistance bands... with plenty more to come in 2021.

Our role

Annie was looking for someone with expertise in multiple areas of design, social media and marketing. Working closely with Annie, we have helped her develop a brand image and grown her social community to 2000+ strong. We set out a strategy and brand guidelines, keeping consistency across all assets and platforms - defining the brand's image and tone of voice.

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When we jumped on board, Annie was using a 'popular' platform in the influencer space to sell her guides, which hindered creativity, control and capabilities. This is why only a few months into our partnership, we took control and developed a completely custom Shopify store for the brand. By using Shopify we now have total control over E-commerce - the products, product launches, marketing campaigns and analytics, all of which were limited previously (and saves money).

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Weaccomplish.co.uk was designed around the fun and community feel of Annie herself and her brand. With our expertise in E-commerce and years of knowledge of the fitness industry, the website was built with a smooth customer journey and brand feel thats best suits her customers, and this was reflected right away in the the data. Conversion rates skyrocketed to 3%+ (well above industry average), with 500%+ revenue growth last month! Already in the first 4 months the brand has received over 300 orders!

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Elliot was amazing, and immediately understood where I wanted to take the brand. We have now successfully launched multiple items and developed a stand alone brand.

One big creative project we headed was the development of a new fitness and recipe guide for Accomplish. REBOOT is the latest Accomplish guide, a downloadable PDF, offering daily, interactive workouts through an app, 50+ delicious recipes and a helpful fitness handbook. The guides was a huge success that not only offers some of the best knowledge out there for an influencer, but has the creative brand feel that Accomplish now prides itself on!

Overview

We continue to help Accomplish grow through design, social media and E-commerce.

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• Full branding for Accomplish (Image, TOV, assets)
• Website development on Shopify
• 500% Growth
• 3%+ conversion rate
• Over 2000 Instagram followers (@WeAccomplish)